I took off from work early yesterday and on my way to home decided to stop by Reliance Digital to check out some LCD TVs that I have been earning to own for a while. Given that it was non-peak hour, there weren’t many people in the store. There was however this big sign that said

“We wanted to let you know that we really don’t care if you bought from our store – our goals are not aligned with your custom towards us. You are free to stroll around, see and touch anything so long as you do not ask questions of the sales staff. Please don’t expect a sales person to approach you, smile at you or display any initiative to help you purchase. You are here for reasons you know best but we definitely know that we are here not to help you bring those reasons to fruition”

No – obviously there was no such physical sign. But the sign was everywhere. I tried to engage some of the salespersons in a conversation but they somehow were gravitating towards the microwave section (possibly because that is the ladies-heavy zone). I left the store in fifteen minutes.

All businesses have signs that say something about them. It is not necessary that they are painted on a board. What does your business say?