Archive for March 2008
Chipping Away…
Posted by: Subrata Majumdar on: March 27, 2008
- In: food| packaging
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If you are an ice-cream man why would you not let your customer lick (or bite) the luscious scoops on the cone as soon as you hand it out? Having spent so much in making the packaging look attractive it is insane to make it extraordinarily difficult for the user to start using the product [...]
To find the bestseller…
Posted by: Subrata Majumdar on: March 24, 2008
…don’t go to your neighborhood bookstore.
Bookstores typically have a section called "Bestsellers" – mostly located near the entrance to the store, targeting the fad-conscious, non-enterprising reader. Books in this section are the ones the store wants to sell to you and has little to do with sales activity (how else can you explain finding "Black [...]
I upgraded to IE6.0
Posted by: Subrata Majumdar on: March 20, 2008
I recently upgraded to IE 6.0. I was quite irritated at the way my earlier version of IE was behaving and thus made this choice. I was using IE 7.0 earlier
Generation in Transition
Posted by: Subrata Majumdar on: March 10, 2008
If the advertisements are to be believed, the Indians haven’t yet decided if shunning the US is a better option or embracing it is.
There is this advertisement of a motorbike that has an young Indian riding in the dilemma of accepting or rejecting an employment offer from the US. He goes to a construction site, [...]
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